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A NEW ERA FOR THE POWER OF THE EYE AT GRAND OPENING OF NYC POP-UP EVENT
Tech gadgets and devices have become indispensable parts of people's dly lives, reshaping the ways we work, communicate, and entertn ourselves. Research reveals that 77 of Americans consider having the latest technology to be essential, with nearly half feeling compelled to install dly updates on their personal smartphones. However, while many prioritize upgrading tech gear, they often overlook the paramount importance of mntning their most advanced tech - their eyes.
A comparison between cutting-edge smartphone technology 8 GB RAM, 48 megapixels, and 4K retina display with that of vision systems, quantified as follows: an impressive 2.5 million GB of RAM, 576 megapixels, and a staggering 14K retina display highlights just how remarkable our eyes are.
To emphasize the significance of comprehensive, in-person care from certified optometrists over technology upgrades, the American Optometric Association AOA launched The Eye, an educational prototype that makes explicit parallels between state-of-the-art tech on the market and the sophisticated capabilities of vision systems. This innovative design showcases the intricate workings within our eyes and underscores the importance of opting for a doctor's visit with an AOA-certified optometrist.
Through this campgn, we m to bring awareness about the value of regular eye exams as part of dly routines, sd AOA Trustee Belinda R. Starkey, O.D., Just like updating and mntning tech devices, we need to ensure our eyes are getting proper care from experts who understand these advanced functions.
Given the heightened reliance on technology and more screen time, educating individuals about the significance of integrating routine eye exams alongside their tech updates is crucial. We have an opportunity here as primary eye care providers to demonstrate how simple practices like regular breaks and ergonomic adjustments can help patients enjoy technology benefits without jeopardizing their overall eye health and wellbeing.
THE IMMERSIVE EXPERIENCE OF THE EYE DESERVE MORE CAMPGN
To launch The Eye and this year's Eye Deserve More campgn, the AOA is organizing a multi-day public event in New York City from August 23-25 at Wooster St., NYC. The interactive experience designed to enlighten attees about the sophisticated nature of vision technology features engaging exhibits and activities that help people understand their eye health better.
A series of digital advertisements, dynamic social media content, and an innovative splash page allows users to interact with a digital tool detling each element within the eye system. Notable tech influencers, media personalities, and eyecare leaders have been invited to amplify awareness through various channels during and beyond the launch event.
BUILDING ON THE MOMENTUM OF THE EYE DESERVE MORE CAMPGN
In alignment with our commitment to eye health advocacy, Eye Deserve More continues inspiring action year after year by highlighting the benefits of in-person care from optometrists.
At Optometry's Meeting, we've over 5 billion impressions across more than 2,500 media placements featuring prominent outlets like CNN, FOX News, U.S. News World Report, CNET, USA Today, and many others. A recent New York Times article is another instance of the AOA influencing national conversations on eye health.
Unveiling a new initiative focused on developing strategies to ensure children receive necessary eye health and vision care, we're leading an effort with the American Optometric Association AOA and CooperVision med at transforming clinical management practices for young patients with myopia.
JOIN THE MOVEMENT AT AOA
Learn more about exclusive resources for affiliates and members through Eye Deserve More, including access to a communications toolkit.
CULTIVATE YOUR COMMUNITY
Maximize your membership benefits, advocate for children's eye care, educate your community on the importance of regular eye exams, join our Eye Deserve More campgn.
STAY CONNECTED
Enhance your professional network, connect with fellow optometrists through Optometry's Meeting, engage with AOSA and EyeLearn platforms, access job opportunities via Career Center, and find more information on our press room.
GET INVOLVED IN THE EYE HEALTH DISCUSSIONS AND INITIATIVES WITH US TODAY!
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Advanced Eye Technology vs Modern Gadgets Optometrist Importance Over Tech Updates NYC Pop Up Event: The Eye Experience Eye Deserve More Campaign Launch Myopia Management Initiative Highlight Community Engagement in Eye Health